Friday, November 21, 2008

Brita® and Preserve® Announce Filter Recycling Program

11/18/2008: TheTake Back The Filtercampaign is thrilled to announce that Brita and Preserve have teamed up to create a take-back recycling program for Brita pitcher filter cartridges! Read the full press release here:

PDF document

In a nutshell, beginning in January, folks will be able to drop off filters at Whole Foods Markets or mail them in. PRESERVE, a U.S. company manufacturing household products from recycled plastic, will recycle 100% of the plastic casing. And the filter material will be regenerated or converted to energy.

At this point, there is no information available about Brita faucet or other types of filters.

Please write a letter to Clorox executives and thank them for helping us keep our pitcher filters out of landfills and ask if they have plans to recycle faucet filters.

Here are the names of key individuals at Clorox to write to:

- Mr. Don Knauss, Chairman & CEO

- Tom Britanik, Vice President – General Manager, U.S. Auto Care & Brita

- George Roeth, Vice President – General Manager, Food, Charcoal, U.S. Auto & Brita

- Tarang Amin, Vice President – Global Health & Wellness

Mailing Addresses:

The Clorox Company
1221 Broadway
Oakland, CA 94612

The Brita Products Company
PO Box 24305
Oakland, CA 94623-9981
Telephone: 1-800-24-BRITA

Brita Canada Corporation
150 Biscayne Crescent
Brampton, ON L6W 4V3
Telephone: 1-800-387-6940

Web links for communicating via Brita's customer feedback form:



An additonal note about Preserve, they not only recycle their own products but if your area does not provide recycling for #5 plastics, like yogurt containers, they will recycle them for you.

Recycle Preserve Products

Recycle #5 plastic containers

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You can tell them sent you.

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