Friday, November 21, 2008
11/18/2008: TheTake Back The Filtercampaign is thrilled to announce that Brita and Preserve have teamed up to create a take-back recycling program for Brita pitcher filter cartridges! Read the full press release here:
In a nutshell, beginning in January, folks will be able to drop off filters at Whole Foods Markets or mail them in. PRESERVE, a U.S. company manufacturing household products from recycled plastic, will recycle 100% of the plastic casing. And the filter material will be regenerated or converted to energy.
At this point, there is no information available about Brita faucet or other types of filters.
Please write a letter to Clorox executives and thank them for helping us keep our pitcher filters out of landfills and ask if they have plans to recycle faucet filters.
Here are the names of key individuals at Clorox to write to:
- Mr. Don Knauss, Chairman & CEO
- Tom Britanik, Vice President – General Manager, U.S. Auto Care & Brita
- George Roeth, Vice President – General Manager, Food, Charcoal, U.S. Auto & Brita
- Tarang Amin, Vice President – Global Health & Wellness
The Clorox Company
Oakland, CA 94612
The Brita Products Company
PO Box 24305
Oakland, CA 94623-9981
Brita Canada Corporation
150 Biscayne Crescent
Brampton, ON L6W 4V3
Web links for communicating via Brita's customer feedback form:
An additonal note about Preserve, they not only recycle their own products but if your area does not provide recycling for #5 plastics, like yogurt containers, they will recycle them for you.
Recycle Preserve Products
Recycle #5 plastic containers
Please add Takebackthefilter to your myspace page and help pass the word to your friends!
You can tell them figure8studio.com sent you.